Getaway Incentives - travel incentives, vacation incentives and travel promotions

Harvey McKay said in his book Swim With The Sharks Without Being Eaten Alive: "Something you know about your customer may be more important than anything you know about your product".

Why offer travel incentives? Incentive Magazine says “travel remains the number one incentive choice in America” and a USA Today survey says “93% of American’s surveyed prefer travel awards over any other choice”.

Well known English marketing expert, Drayton Bird says, “It still astounds me how so few people realize two things:

1. Incentives pay, if used wisely.
2. If you use them all the time you cheapen your brand.

Why do they pay? Because generally you get all the people you would have got - plus a few you wouldn't have. I guess about 15% - 25%. And the extra ones convert into customers at much the same rate as the others.”

Perhaps the wisest, and certainly the wittiest client I ever had was Victor Ross, Chairman of Reader's Digest.

He said: "I have never seen a relevant incentive fail to pay for itself."

And US marketing guru, Bill Glazer, author of “Outrageous Advertizing” says that promotions increase ad response by 30%.

To introduce our new IncentiLife travel awards, we are offering you, our valued customer,
One Amazing Offer – 3 Incredible Choices

We have never made an offer this good and I promise it won’t last.

50 100 – 3Day/2Night – Family Hotel Stays. The “Perfect Escape” offers your recipient, Sixteen fabulous destinations, including beach, golf, Disney or even overseas destinations.
Price - ~~$400~~ Now ONLY $300

- Or –

10 20 - 5Day/4Night – Cruise For Two – The “Amazing Cruise” allows your recipient to choose departures from Miami, Port Canaveral, Los Angeles or Galveston and enjoy fabulous shipboard meals, shows, casinos and exotic ports-of-call in the Caribbean and Mexico.
Price - ~~$500~~ Now ONLY $300

- Or –

A Combo Pack with 75 Hotel packages and 5 Cruise Packages along with 400 /scratch-off Game pieces so you can include more customers by making it a fun game of chance.

Your choice of packages for ~~$400~~ Now ONLY $300 each!!! That’s only $3 per family getaway or $15/ couple on a Carnival Cruise or 75 cents/ scratch off game piece with 80 winners included!!! Our normal price for the 3 Day Getaway awards at the 100 quantity is $7.00 each or $700 total. You’re saving $400! The savings is similar on the cruise awards.

I am sure your first question is how can we do this for so little? I’m glad you asked. Today’s economy means EMPTY hotel rooms and cruise cabins are up. So the cruise lines and hotels are offering aggressive deals that we can use for new incentives with introductory pricing.

Of course, the hotels and cruise lines hope travelers will upgrade their cabin, extend their stay, spend money in the casino or lounges, etc. BUT NONE OF THAT IS REQUIRED. Also, no time share presentation is required either.

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"This promotion far exceeded our expectations, we sold out our February classes in only 2 weeks and the March break course sold out a full month prior to the start date. This has never happened before in the 10 years we have been in business. We have been forced to add an additional course for March in the evenings as we stated the Fun in the Sun Promotion was ending on March 31st. We did this with only word of mouth advertising and showing it on our website."

Bob & Shelley Sellick
Canadian School of Motoring Inc.

Also new – the traveler gets to speak to a live travel agent for their travel plans. No impersonal snail mail or email exchanges that leave them frustrated and disgusted.

This is also AN ENTIRELY NEW OPPORTUNITY, Never Before Offered and limited
to the first 100 clients that take action and take advantage of it.

Here are more details on each package choice:

100 - 3Day/2 Night “Perfect Escape” family getaways with sixteen of the most popular vacation destinations:

Atlantic City

Branson

Cozumel

Daytona Beach

Dominican Republic

Hilton Head

Kansas City

Las Vegas

Myrtle Beach

Nashville

Orlando

Portland

Puerto Vallarta

Reno

Williamsburg

- Or -

20 – 5 Day/4Night “Amazing Cruise” certificates each good for 2 adults sailing on a carnival Cruise departing from their choice of Miami, Port Canaveral, Los Angeles or Galveston. The cruise experience your customer/employee always dreamed of begins from the moment they step on board. Sailing to exciting destinations in the Bahamas or Mexico.

EXAMPLE: Anyone purchasing $1000 or more this weekend will receive a 5Day/4Night Carnival Cruise for two.

- Or -

Combine both incredible offers with 400 deluxe scratch-off game pieces and 75- 3 Day/2 Night hotel stay winners and 5 – cruise winners (the remaining scratch-off cards are non-winners). This allows you to run a promotion where you could give every prospect or customer a chance to win for as little as 75 cents each!

EXAMPLE: You could offer the first 400 people into your store (meeting, ballgame, etc) this weekend will receive a chance to win either a fabulous 5Day/4Night carnival Cruise or a 3Day/2 Night family vacation.

Be one of the first 25 to place an order & receive the following bonuses:

Incredible BONUS Gift: A complete Promotional Advertizing Kit including:
(2) 6-foot poly, indoor-outdoor banner, (4) 22” x 28” window posters, (6) 3-sided standup table-toppers, (5) buttons, and (25) latex balloons. If you were to purchase the 2 – 6 foot color banners yourself you would spend $300. Yours free!!

So let’s recap:

100 Getaways – not $700, but $300
20 Cruises - not $1000, but $300
Promotional Advertising Kit not $300, but FREE to the first 25 purchasers.

Your savings is a minimum of $700. If you are one of the first 25 customers.